take a snapchat of your life
Snapchat is a social messaging application for mobile devices that allows the exchange of stylized photos or videos ("snaps"), as well as text messages ("chats"). Snapchat's defining feature is that the majority of its content deletes itself after being viewed, and/or after a relatively short amount of time. This social media app has sky rocketed the past year for every type of event that you can think of from corporate events, weddings, grand openings, proms, to town events, graduation celebrations, and events in between. Nowadays attending an event without Snapchat, well to some generations and users, is just considered an undocumented waste of time.
Snapchat defines their geofilters as, "dynamic art for different places." Think of it as a customized digital sticker or badge you can add to each snap you take in relation to your geolocation. For businesses, it’s also a form of marketing based on your locale or region where segmented audiences can be reached. Snapchat users are able to share the logo or event info without having any contact or interference from the sponsor or brand. They are also able to represent "community" events which include weddings, private celebrations, parties, public places and landmarks, and much more. The geolocation feature helps your geofilter stay local and current.
Still not exactly sure what a geo-filter can do? Your guests are able to access your custom geofilter instantly once they arrive on-site for your event. Guests take a photo using the app, slide to the right to select the geofilter that they want to use before sending out their snap. This feature is easy to use, especially if your audience are regular Snapchat users. The fun of Snapchat isn't just about sending hilarious filtered photos to your friends, but it is also about sharing your most important moments and experiences virtually with people all over the world. Snapchat drives that emotional tug-of-war inside of all us, the #FOMO that we all experience.