Creative agencies, like Persimmon, have come to see the value in creating mood boards for our clients. A mood board is a visual tool that helps establish a vision or approach to an advertising or marketing concept, campaign or redesign.

Often presented like a collage or storyboard, a mood board brings together a host of visual elements that all come together to represent your brand, such as:

  • Typography and fonts

  • Color palettes

  • Photography/illustration styles

  • Layout examples

  • Headlines

  • Applications across different mediums/channels

Back in the day, mood boards used to be done primarily on foam board with spray glue and magazine clippings. Fortunately, today there are a number of digital mood board tools available that allow for much more professional results and better B2B collaboration.

Creating a mood board at the onset of a project can ultimately help reduce project costs. By helping everyone agree on a look, feel and concept early on, there should be fewer time-consuming design and production changes once the project is underway. Additionally, the mood board can provide direction and vision for additional projects – helping you maintain a consistent look and more impactful branding across campaigns.

While there is often a temptation to jump right into the design phase of a project, taking the time to put together a mood board first can save time and effort, while ensuring that your campaign achieves its goals.

Need help with your creative vision and branding? That’s just some of what we do.


The Black Tux Contracted (Promotional Ad) | 2018

The Black Tux Contracted (Promotional Ad) | 2018

 
The Ruby Cora Aesthetic | 2018

The Ruby Cora Aesthetic | 2018

 
The Natural Look Color Palette Aesthetic | 2018

The Natural Look Color Palette Aesthetic | 2018